Overview
Become the Diamond of the Season is a planner and packaging concept inspired by folk art, Art Nouveau, and the romantic world of Bridgerton. Designed for modern lifestyle and beauty-focused audiences, the project transforms planning into an emotional and aspirational experience through soft pastel palettes, ornamental illustrations, and elevated packaging details.
Objective
The goal was to create a stationery collection that encourages intentional living while making everyday planning feel immersive, feminine, and inspiring.
Design Approach
The visual direction combines whimsical illustration, elegant editorial layouts, and romantic storytelling. The planner includes habit trackers, goal-setting pages, gratitude exercises, reflections, and mandala colouring pages designed to support self-growth and intentional routines.
To reinforce the narrative, I art directed a “tea party” inspired photography style that positioned the collection as both functional and collectible.
My Role
- Developed the creative concept and visual identity
- Designed the layout system and packaging
- Illustrated all artwork and decorative elements
- Art directed the photography and mockup styling
