Overview
Love Bundle is a curated collection of romantic card decks created for a stationery brand focused on meaningful human connection in a digital world. Inspired by Bridgerton aesthetics, vintage keepsakes, and old Hollywood romance, the project transforms conversation prompts and date ideas into a collectible and emotionally driven product experience.
Objective
The goal was to create a product that feels intimate, giftable, and visually elevated while bringing back a sense of slowness, personalization, and real-world connection through tactile design.
Design Approach
I designed the card system and packaging to feel handcrafted, feminine, and collectible through decorative illustration, romantic colour palettes, and editorial-inspired layouts. Each deck was given its own visual personality while remaining cohesive within the larger bundle, creating a world that feels both nostalgic and contemporary.
My Role
- Developed the concept and product direction
- Designed the illustration system, card layouts, and packaging
- Created the collection identity and visual language
- Directed the overall art direction
- Focused on building a human-centred and emotionally engaging brand experience
