Overview
The Fashion Show Campaign was a multi-piece event branding project designed to promote and elevate one of the largest fashion events in New Brunswick, Canada. The project included promotional posters, event tickets, table numbers, and a fashion publication designed to create a cohesive and immersive experience across both print and event touchpoints.
The visual direction combined contemporary editorial design with bold compositions and expressive typography to reflect the creativity, energy, and theatrical atmosphere of the fashion show.
Objective
The objective was to create a cohesive visual identity that would generate excitement around the event while elevating the overall attendee experience. The campaign needed to feel modern, fashion-forward, and visually engaging while maintaining consistency across multiple printed materials and formats.
Design Approach
nspired by editorial fashion publications and contemporary event branding, I developed a bold visual system using expressive typography, strong layouts, and dynamic compositions to capture the excitement and movement of the show. Each deliverable — from tickets to publications — was designed as part of a connected visual experience to create consistency throughout the event.
Special attention was placed on balancing elegance with energy to ensure the campaign felt polished, immersive, and reflective of the creative spirit of the fashion community.
My Role
- Event Identity Design
- Editorial & Publication Design
- Poster Design
- Ticket & Table Number Design
- Print Production Design
- Visual System Development
