Overview
Playground was an exhibition campaign created for the Advanced Studio Practice students showcasing multidisciplinary artwork across various creative disciplines. The project included the design of the exhibition poster, booklet, and social media campaign, creating a cohesive visual system that felt contemporary, playful, and visually striking in public spaces.
Objective
The goal was to create a campaign identity that could stand out within busy urban environments while capturing the energy and experimentation behind the exhibition theme. The visual direction needed to feel bold, imaginative, and culturally engaging rather than resembling a traditional gallery poster.
Design Approach
Inspired by the exhibition theme Playground, I translated the concept into an abstract visual language using geometric forms, architectural playground-inspired illustrations, and vibrant contrasting colours. Since the posters were displayed alongside many others in public spaces, I intentionally used a saturated colour palette and strong composition to immediately capture attention. My approach focused on balancing playful visual storytelling with clean editorial typography to create a campaign that feels both artistic and contemporary.
My Role
- Designed the exhibition poster, booklet, and social media assets
- Developed the illustration system and visual direction
- Created the typography, layouts, and campaign compositions
