Overview
A visual identity and marketing campaign created for the NBCCD Graduate Exhibition at the Beaverbrook Art Gallery in Fredericton. The project aimed to capture the energy of the graduating artists while celebrating one of the city’s most recognizable cultural landmarks through bold, contemporary design.
Objective
To design engaging promotional materials that would attract visitors to the exhibition, showcase the creativity of the graduating class, and create a strong visual connection between the event and the Beaverbrook Art Gallery.
Design Approach
The creative process involved exploring different artistic directions, colour systems, and compositional styles before refining the final visual identity. I experimented with bold shapes, vibrant colour palettes, and expressive layouts to create a campaign that felt exciting, modern, and reflective of the atmosphere of the exhibition and the creative community surrounding it.
My Role
- Creative Direction & Concept Development
- Visual Identity Design
- Colour Palette Exploration & Selection
- Layout & Composition Design
- Art Direction for Marketing Materials
- Typography & Graphic System Development
- Design Exploration & Iteration
Creative Exploration:
During the design process, I explored different colour palettes and visual refinements to shape the overall atmosphere of the campaign while keeping the core concept consistent. The exploration focused on finding the right balance between boldness, energy, and professionalism to create a vibrant identity that reflected both the exhibition and the creative spirit of NBCCD.
