Overview
For NBCCD’s graduation ceremony, I designed a cohesive collection of printed materials including convocation tickets, commemorative pin packaging, and editorial booklets. Working closely with the marketing team, the goal was to create a polished yet playful visual experience that reflected the creativity and individuality of the graduating class.
Objective
The project aimed to elevate the graduation experience through memorable, tactile design pieces that felt both professional and expressive. The challenge was balancing formal academic communication with the energetic and artistic culture of NBCCD while maintaining consistency with the institution’s existing brand identity.
Design Approach
Using NBCCD’s brand colors as a foundation, I developed a bold visual system inspired by geometric compositions, vibrant color relationships, and clean editorial typography. Since the school mascot is a bee, I incorporated visual inspiration from honeycombs and bee hives into the pin packaging and ticket to create a subtle conceptual connection to the institution’s identity. Collaborating with the marketing team throughout the process, each piece was designed to feel connected as part of a larger ceremonial experience while maintaining clarity, consistency, and visual impact across multiple print formats.
My Role
- Creative Direction
- Event Identity Design
- Editorial Design
- Packaging Design
- Collaboration with Marketing Team
- Event Identity Design
- Editorial Design
- Packaging Design
- Collaboration with Marketing Team
Creative Exploration:
I explored multiple visual directions for the NBCCD convocation identity through different colour palettes, typography treatments, and graphic styles before refining the final system. The process evolved from more experimental and illustrative concepts into a bolder, more minimal, and vibrant visual direction that better captured the celebratory and creative spirit of the event.
