Overview
The NBCCD Viewbook 2025 was designed as a vibrant recruitment-focused publication aimed at attracting future students to the college. Working within NBCCD’s established brand identity, the goal was to create a visually immersive experience that reflected the school’s creativity, diversity, and strong artistic community.
The final piece combined editorial structure with playful visual storytelling to create a viewbook that felt informative, contemporary, and exciting to explore.
Objective
The objective was to design a viewbook that would help prospective students emotionally connect with NBCCD while clearly communicating the programs, values, and culture of the institution.
Since the yearly campaign theme centered around colour, the challenge was creating a system that felt expressive and energetic without overwhelming the content. The design needed to remain functional and easy to navigate while still showcasing the vibrant personality of the school.
Design Approach
Using NBCCD’s brand colours as a foundation, I developed a dynamic visual system inspired by colourful geometric blocks, layered shapes, and playful composition. Each spread was intentionally designed to feel unique and engaging, encouraging readers to interact with the publication and discover the school’s programs in a more immersive way.
To balance the expressive visuals, I used clean editorial layouts and structured typography systems to maintain clarity and readability throughout the book. The combination of bold colour, modular shapes, and varied layouts helped reinforce the creative spirit of NBCCD while giving the publication a polished and contemporary feel.
My Role
-Creative Direction
- Editorial Design
- Publication Layout Design
- Typography & Grid Systems
- Visual Identity Development
- Print Design
- Collaboration with Marketing Team
- Art Direction for Presentation Mockups
- Editorial Design
- Publication Layout Design
- Typography & Grid Systems
- Visual Identity Development
- Print Design
- Collaboration with Marketing Team
- Art Direction for Presentation Mockups
Creative Exploration:
Throughout the design process, I explored multiple layout systems, colour relationships, and visual directions to create a publication that felt energetic, immersive, and aligned with NBCCD’s creative identity. These explorations helped refine the final visual language while allowing room for experimentation and conceptual development.
